In many African countries, especially among younger generations, employment in the agricultural sector is often considered undesirable. The prevalent perception is that running a farm holds little promise in terms of generating a successful and profitable business. africrops! wants to change this and is committed to promoting the agricultural sector as a reliable source of income and encourages young people to employ their entrepreneurial spirit in farming.
Towards the end of 2017, africrops!’ Managing Director, Dr. Andreas Wesselmann, travelled to East Africa to lecture at various entrepreneurship conferences and highlight the vast potential within the agricultural sector. In a talk on “Entrepreneurship in Agriculture” at the Jomo Kenyatta University of Agriculture and Technology in Kenya, Dr. Wesselmann demonstrated how the cultivation of high-quality agricultural products can be a profitable business. With a rising number of health-conscious individuals, in particular in North America and Europe, the demand for organically certified products is steadily growing.
At the Addis Ababa University in Ethiopia, Dr. Wesselmann participated in the “Global Entrepreneurship Day” which was attended by young entrepreneurs from all over the country. In large parts of Ethiopia, climatic and environmental conditions are well suited to agribusiness and offer great potential for young entrepreneurs. Not only in terms of the cultivation of high-quality agricultural products, but also the processing, transport and storage of these crops.
In the near future, africrops! plans to add Ethiopia and Kenya to the countries where it sources its products from and is seeking young, reliable and innovative partners to realize this.