In February 2018, africrops! exhibited at the organic trade fair “Biofach” in Nuremberg. The Biofach is the word’s leading trade show for organic products, attracting around 3,200 exhibitors and over 50,000 visitors. The fair is a great opportunity for companies to present their products and new innovations to an audience of retailers, wholesalers and manufacturers.
africrops! used this opportunity to showcase their premium “The Essence of Africa” product line and unique business philosophy. In addition to established products, africrops! also introduced their new moringa and baobab tablets. These will shortly be available to customers from “The Essence of Africa”. Thanks to their convenient format, they not only attracted interest from visitors that came to the africrops! booth, but were also one of the highlights at this year’s novelty stand.
This year already marked the fifth time that africrops! exhibited at the Biofach. The fair serves as a platform to introduce africrops! products to potential customers, develop business partnerships and to meet new project partners. The visitor numbers at the africrops! booth clearly show that the demand for certified organic plant products from Africa is increasing and that the premium quality “The Essence of Africa” products are highly appreciated by clients.
Not only the quality of the products but also our philosophy of fair trade on eye level with our African partners is an important argument for many customers. More and more companies are realizing the importance of sustainable and fair sourcing practices and are increasingly relying on suppliers such as africrops!.